I think there are three main contributing factors to our increase in Olympic viewership:
- USA: we now live in the US and the US Olympic team got off to a great start in these games (thanks to Michael Phelps!)
- HDTV: for me sports is meant for viewing in HD. And now that we have a new HDTV, we find ourselves watching different programming than before. If something is only offered in a 4:3 SD format, there is a good chance we won't be watching it. If it's upconverted SD, we'll consider it ;)
- Time Difference: with live events being broadcasted every night right around prime time, we can't help but tune in. And if we needed any more excuses to stay up later than we already do - the Olympics would be a pretty good one. Me: Please Christopher, I'll go to bed as soon as Rogers/Dalhausser finish this match
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